The Howard County Public School System’s Superintendent often wishes to address the 8,000+ staff members that we employ.  I have found that digital video is the best platform for delivering her regular messages.

In this video, the Superintendent wanted to show appreciation for the incredible work that HCPSS employees perform day in and day out.  State reforms and curriculum standards have made teachers anxious and often overwhelmed.  Her message was to help ease some of the fears and reiterate that they are doing a terrific job and that we will all continue to work through these transitional times together.

This project required about a 36-hour turnaround.  My primary focus in these types of projects is to ensure that message is communicated cleanly and effectively and that the Superintendent’s leadership is conveyed.