The Howard County Public School System underwent an extensive process in the development of a 5-year strategic plan called Vision: 2018. Following the completion of the plan, The Department of Communications was tasked with promoting the plan and communicating the various parts to our many constituents.
A simple way to introduce staff, students, and parents to the plan was by developing posters that would be hung in every school building. The posters were to be eye-catching and simply raise awareness of the main components of Vision: 2018.
I used Adobe InDesign to create the layout. QR codes were also popular at the time so I wanted to incorporate one that led visitors to the full plan on the school system’s website. Ultimately, the design was clean, simple, and incorporated the primary components of Vision: 2018.