The Maryland Public Secondary Schools Athletic Association (MPSSAA) holds an annual leadership conference in which select student-athletes from schools around the state of Maryland gather to enhance their leadership skills and work together on initiatives that will help their school environment.
The twenty or so student participants from the Howard County Public School System worked together to design a program that focused on sportsmanship from fans in the stands. Particularly their parents.
This video is one of six similar television spots that I collaborated with the students on. It was shown on television and online for a number of years.